Academic Users

The timely and critical content, the coverage of the basic principles, the modular structure of the book, the many teaching aids - including chapter TOCs and overviews, a 14-page index, web site, book and article references at the end of each chapter, extensive 'Pro and Con' tables of key issues - all make this book an ideal textbook.

MKP has special plans and pricing arrangements for academic institutions:

Academic Sales s.merken [at] elsevier.com
$49.95, 632 pages, ~ 9" x 7''

Undergraduate and Graduate Schools
• DePaul University
• Dominican University
• Minnesota School of Business
• Northern Arizona University
• Rensselaer Lally School of Management and Technology
• Saint Leo University
• University of Florida
• University of North Carolina at Greensboro
• University of Northern Virginia
• University of San Francisco
• Yale School of Management

Online Universities
• University of Phoenix
• Post University

International Universities
• New Media Lab, University of Helsinki (Finland)
• Pondicherry University (India)
• University of Portsmouth (UK)